AMI Paris

AMI was founded in Paris in 2011 by Alexandre Mattiussi, who previously designed for Dior, Givenchy and Marc Jacobs. Ami means friend, and that is exactly how the label feels: relaxed, approachable and unmistakably Parisian.

The Ami de Coeur logo, an A with a red heart, has become one of the most recognisable signs in contemporary fashion. Soft knitwear, overshirts and well-cut coats to wear every day.